Influencer Marketing Trade Body

New era for influencer marketing as the Influencer Marketing Trade Body gains full CAP membership, elevating influencer marketing's voice at the UK advertising’s rule-making body. The directors of the Committee of Advertising Practice ("CAP") have voted unanimously to appoint IMTB as a full member of CAP. Shahriar Coupal, Director of CAP commented on IMTB's full membership to CAP saying: “I’m delighted to welcome IMTB as a full member of CAP, and Scott Guthrie as its excellent representative on the Committee. "At a time when UK creators report feeling unable to shape government policies, and the Government’s industrial strategy is seeking to ‘harness the potential of the growing creator economy’, the IMTB and CAP provide an expert self-regulatory partnership, in tune with UK content creators and the wider marketing industry, to help deliver responsible and vibrant influencer marketing that people can trust and enjoy.”

Thank you Alison Lomax for the shout out to the Influencer Marketing Trade Body in your post and in the survey report. We very much look forward to continuing our work to support the sector. Link to report in the comments.

The Influencer Marketing Trade Body (IMTB) welcomes the Creative Industries Sector Plan, which forms a central part of the government’s Industrial Strategy. IMTB welcomes the plan's commitment to promoting advertising and is encouraged by the plan’s drive to “harness the potential of the growing creator economy.” You can read our full statement here https://lnkd.in/e7mn65sb

Another great edition Erika Hubert's newsletter: The Legal Brief, I was thrilled to be interviewed by Erika for her podcast. In the episode we talk: 🎙️Self-regulation and responsible influencer marketing and the importance of being able to quickly adapt to the changes in the industry; 🎙️The Professionalisation and Growth of the Influencer Marketing Industry (still work in progress but a 22% uptick in compliance rates in the UK); 🎙️The role of the Influencer Marketing Trade Body along with the importance of the Influencer Marketing Code of Conduct which IMTB jointly owns with ISBA and IMTB's Creator Charter; 🎙️The need for transparency in order to drive the professionalisation of the industry;

Very pleased to see that key voices from four of our member organisations were quoted by Bloomberg over the weekend.

I'm delighted to share that our work at the Influencer Marketing Trade Body has been highlighted in a new book co-authored by Dr Joyce Costello and published by Routledge Books. The publication features a dedicated chapter on the professionalisation of our industry, including an interview with our DG, Scott Guthrie. The accompanying case study acknowledges IMTB's "crucial role in promoting responsible influencer marketing practices in the UK." It's particularly gratifying to see recognition of our efforts in: ✅ Developing a comprehensive code of conduct for our members to abide by alongside the influencer marketing industry's code of conduct we co-own with ISBA ✅ Establishing effective governance structures ✅ Collaborating with industry and government organisations ✅ Leading cross-border initiatives As the case study notes, these efforts have "contributed to the development of a more sustainable and trustworthy influencer marketing industry." Congratulations to Joyce and Dr Sevil Yesiloglu and their co-authors on this important contribution to the academic literature on influencer marketing. ➡️ Read the full article: https://lnkd.in/eNwNVpyq ➡️ Book available here: https://lnkd.in/ekaqU262 With thanks to Leah Chaise #influencermarketing #creatormarketing #creatoreconomy

New influencer marketing textbook praises the Influencer Marketing Trade Body for playing a ‘crucial role in promoting responsible influencer marketing’. 'Influencer Marketing Building Brand Communities and Engagement' (2nd edition), published last week by Routledge Books, brings together key theory and practical implications for our industry. Dr Joyce Costello noted in a chapter devoted to professionalism that: “The IMTB has played a crucial role in promoting responsible influencer marketing practices in the UK. By developing a comprehensive code of conduct, establishing effective governance, and collaborating with industry and government organisations, the IMTB can help improve the reputation of the influencer marketing industry. Through its continued cross-border efforts, IMTB has contributed to the development of a more sustainable and trustworthy influencer marketing industry.” 'Influencer Marketing Building Brand Communities and Engagement' (2nd edition), is edited by Dr Sevil Yesiloglu and Dr Joyce Costello. #influencermarketing #creatormarketing #responsibleinfluencermarketing

Welcome HelloFranses! as our newest member. Hello Franses! is independent, but backed by W Communications, one of the UK’s leading PR agencies, bringing with it deep expertise across brand, culture, and communications. On joining the IMTB, Hayley Stevens-Shaw, Managing Partner of Hello Franses! said: “I’ve long admired the Influencer Marketing Trade Body for the way it leads with integrity and drives positive change across our industry. As we launch Hello Franses!, joining the IMTB was an obvious and essential first step — aligning with our ambition to build a consultancy that puts transparency, trust, and long-term impact at the heart of everything we do”. The picture shows (L) Hayley Stevens-Shaw, Managing Partner and (R) Chloe Franses CEO and Managing Partner. A warm welcome to Hayley, Chloe and everyone at Hello Franses!

Please join me in welcoming VaynerMedia as our newest member at the Influencer Marketing Trade Body. On joining the IMTB Esme Rice, EMEA Influencer Business Director, VaynerMedia said: "We are truly excited to join the IMTB as VaynerMedia has long supported the core values of the IMTB through our ethos and work. As members, we’re joining others in leading the conversation around industry practice and modern brand building. "We understand the importance of understanding platforms, their algorithms, and culture. It is just as important to be deeply knowledgeable about industry regulation - and at the heart of discussions - so that we can help clients make better business decisions. "Together with other leading agencies, we can shape more responsible advertising and build both trust and investment in our sector." I'm thrilled to count VaynerMedia as an IMTB member and particularly pleased to welcome Esme's voice to our growing community. Esme has held increasingly senior positions within our industry over the course of nearly a decade and graciously accepted my invitation to be interviewed on my podcast back in 2023. Thanks for placing your trust in the IMTB. VaynerMedia - a global integrated creative and media agency was founded in 2009, by Gary Vaynerchuk and recently became a signatory to the ISBA/IMTB influencer marketing Code of Conduct. #creatormarketing #influencermarketing

The Influencer Marketing Trade Body and ISBA today announce a new wave of signatories to their Influencer Marketing Code of Conduct. Government welcomes the leap in backing saying the Code “goes to the core of the mission of the Government’s Online Advertising Taskforce of improving trust in adverts”. A big thank you to the Code's new signatories including: Influencer, Citizen Relations, Socially Powerful, FleishmanHillard UK, Ketchum, Hypetap, Kolsquare | B Corp™, United Entertainment Group, VaynerMedia, Media Bodies | Influencer Marketing Agency and Traackr. These progressive agencies now sit alongside longstanding signatories including Ogilvy UK, The Goat Agency, Whalar, The Fifth and many more. Special thanks to Rob Newman, ISBA’s Director of Public Affairs and Chair of the Influencer Marketing Working Group of the Online Advertising Taskforce and also to Abi Slater and Sarah Chetta You can read the full announcement via a link in the comments section. #influencermarketing #creatormarketing #creatoreconomy #responsiblemarketing