DASH Water

DASH went WYLD in Somerset 🌾 Last week we swapped London for rolling hills at our annual summer party, hosted by Minky at Wylder Somerset. It was pure magic. From countryside stomps and morning yoga flows to sunset spritzes and BBQ banquets under the stars - it was the perfect way to pause, play, and celebrate everything we’ve achieved so far this year 💛 These moments matter. They remind us that behind every target and launch is a team of brilliant people. Time together like this fuels the creativity and connection to keep driving DASH forward. A massive shoutout to Sophie Panting for pulling it all together and making it unforgettable – and to everyone who brought their Wyldest selves to the party 🌿

Have your cake and drink it too? Our new OOH campaign launched this week and we’ve loved spotting it out in the world. Rooted in our new brand platform “The drink that has it all”, this campaign speaks to a growing truth: people are tired of being told what they can’t have. We’re flipping that script, with DASH, you don’t have to choose. Just delicious flavour from real fruit, with no sugar, no sweeteners, and no calories. The campaign will run throughout July, alongside our TV debut and a nationwide sampling push. We’re set for our biggest summer yet 💥

Our first ever TV ad just dropped 💥 Introducing ‘The Drink That Has It All’ our biggest campaign yet, created with the brilliant minds at The Or and directed by Freddie Waters at Somesuch The 30” hero spot is a vibrant, tongue-in-cheek celebration of living without compromise, following the gloriously unapologetic life of a woman at the heart of a polycule. Because why choose less, when you can have it all? This marks a major moment for DASH, with our largest ever media investment. The campaign will reach 30% of UK adults 12 times this summer across TV, bold OOH, social, and a national sampling tour. At DASH, we believe phenomenal flavour doesn’t require compromise - not on taste, not on ingredients, and definitely not on creativity.

We’re proud to be the 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗼𝗽𝗽𝗼𝘀𝗶𝘁𝗲 of traditional soft drinks. We thought it was time to tell the people of Paris exactly who DASH are - or more precisely, who we are not. “Tout 𝗹’𝗶𝗻𝘃𝗲𝗿𝘀𝗲 d’un soda” 🤭 Real flavour. No sugar. No sweeteners. 𝘕𝘰 𝘸𝘰𝘳𝘳𝘪𝘦𝘴. Finally, you can grab a DASH in national retailers across France 💪 🇫🇷 Roxane Wephre Elle Kinsman Xavier Devaux Landragin Grinta

Wise words from our co-founder Alex Wright in The Times on the power of saying “no thank you” 👏 It’s a strategy that’s helped DASH on track to sell nearly 50 million cans in 2025! 🍑💥 For challenger brands, it’s tempting to say yes to the big retailers - but Alex’s latest piece reminds us of our mottos from the early days of DASH: 🩷 It doesn’t matter how strong our offering is if no one knows who we are when they see us on shelf 💪 If we build a brand before chasing the big listings, long-term distribution will follow Catch the full article for more nuggets of wisdom ➡️ https://lnkd.in/eh2t9heA

𝗗𝗔𝗦𝗛 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗻𝗮𝗺𝗲𝗱 𝗼𝗻𝗲 𝗼𝗳 𝗧𝗵𝗲 𝗧𝗶𝗺𝗲𝘀’ 𝗕𝗲𝘀𝘁 𝗣𝗹𝗮𝗰𝗲𝘀 𝘁𝗼 𝗪𝗼𝗿𝗸 𝟮𝟬𝟮𝟱!🖤 From the very beginning, we set out to do things differently not just in how we make drinks, but in how we treat people. This recognition is a tribute to the culture we’ve built together. A workplace powered by purpose, fuelled by kindness, and full of heart. Here’s what that looks like at WONKY HQ: 💌 Monday morning “Peachy Posts” to shout out small wins and big contributions 🎡 Our “Wonky Wheel of Wins” celebrating those who truly live our values 🌱 Volunteering days, sabbaticals, and space to give back 🧠 Mental health first aiders, wellbeing lunches & flexibility baked in ✨ A culture of trust, creativity, and genuine connection To every team member past and present thank you for making DASH what it is. We’re beyond proud. Read the full piece in The Times 👉 #DASHWater #BestPlacesToWork #StartupCulture

𝗔𝗟𝗟-𝗡𝗘𝗪 𝗗𝗔𝗦𝗛 𝑪𝒉𝒆𝒓𝒓𝒚 - 𝙩𝙬𝙞𝙘𝙚 as nice 🍒 This is our brand new DASH Cherry. Bursting with the sweet-tart taste of ripe cherries...and that's it. No sugar, no sweeteners, 𝘯𝘰 𝘸𝘰𝘳𝘳𝘪𝘦𝘴. It's a double dose of delicious 🫧 Treat yourself now exclusively on our website.

Big Soda’s bitter secret is out 👀 No one else would say it... So we did. In giant letters. On a billboard the size of a bus. The World Health Organisation links artificial sweeteners in diet drinks to diabetes, cardiovascular disease and mortality. But Big Soda won’t tell you that... End the canspiracy. Join our revolution demanding greater transparency in the soft drinks industry 🚀 🍑

Bad vibes don’t build great brands. 💥 Our co-founder Alex Wright has penned a piece for The Times on why staying optimistic as a brand – and sharing that optimism with your audience – is more important now than ever. For challenger brands like DASH, the stakes are high—there’s pressure to disrupt, grow fast, and stand for something meaningful. But to truly connect with your audience, we need to deliver purpose with positivity. ⚡️ Read the full article via the link in the comments ⬇️

Since the launch of BIG DASH Raspberry in Retailer X (👀), the results have had us fizzing with excitement... 🚀 We've shown a 45.5% incremental value - expanding DASH across more locations unlocks significant additional gains in the category. 💥 52.3% of DASH customers are incremental – proof that we're not just shifting share, we're bringing entirely new shoppers into the fixture. BIG DASH is taking big steps to shake things up in the fizzy drinks aisle. Grab one to sip in the sunshine this weekend 💦