What does the future look like? Brighter. Warmer. More human. Meet (the new) Cleo.
Cleo
Financial Services
London, England 46,036 followers
Join the fintech that’s fighting back.
About us
Cleo. Where AI meets money. Cleo launched in 2016 by people who have been burned by banks. Fed up with the broken system, we decided it was time to make a change. Since then, the cost of living has skyrocketed, the rich have continued getting richer, and our vision has only become clearer. Our mission? To change the world's relationship with money. Cleo is a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances. Using simplicity and humor, she’s helped millions of people improve their relationship with money, because we believe that everyone has the potential to achieve financial well-being in just one generation. Through a personalized chat, she provides you with deep insight about your money and tailored financial tools that increase your ability to save, all while making you laugh. We’re a product for the next generation. That means that we are committed to inclusive and unbiased financial growth for all. It also means dropping the BS. In the past year or so we’ve grown the Cleo team from 100 to 250+, and closed a $80m Series C led by Sofina (that’s a $500M valuation). Want to get involved? You know that awful feeling when you wake up wondering if what you’re about to do for the next 8 hours actually matters? That doesn’t happen here much. Everything we do is grounded in purpose. And because we’re all showing up for the same reason, collaboration comes easy. We have a culture of stepping up. We want, and expect you to grow and develop. You’ll have our support in everything you do. But more importantly, you’ll have our trust. We treat our people as humans first, employees second, which means giving everyone a voice. All perspectives are embraced here.
- Website
-
https://www.meetcleo.com
External link for Cleo
- Industry
- Financial Services
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Artifical Intelligence, Personal Finance, Machine Learning, and Fintech
Locations
-
Primary
Get directions
56 Shoreditch High St
Unit 2.10, Tea Building
London, England E1 6JJ, GB
Employees at Cleo
Updates
-
New look. Same bold energy. Cleo’s voice hasn’t changed — and it never will. We’ve just given her a brand big enough to carry it even further. For anyone who’s ever felt shut out by finance, this one’s for you. Still bold. Still honest. Still on your side. https://web.meetcleo.com/
-
-
We grew up because our users did, too. This rebrand isn’t just for Gen Z. It’s for every twenty-something figuring it out. Every thirty-something juggling bills and goals. Every fifty-something trying to make sense of a system that wasn’t built for them. Our mission hasn’t changed: to change the world’s relationship with money. But the Cleo we started with — bold, cheeky, uncompromising — has grown into something more. She’s now an AI financial assistant helping millions of Americans take control of their finances, every day, in real life. This new brand reflects that. It’s one that can grow with our users, scale with our ambition, and stay true to the voice that made people fall in love with Cleo in the first place — the personality that makes people feel seen, heard, hyped… and occasionally roasted. We'd love for you to get to know the new Cleo: https://lnkd.in/e-CbPucv
-
-
What does it take to build an AI company before AI was cool? In the very first installment of Digital Frontier's #AnatomyofaFounder, our founder and CEO Barney Hussey-Yeo sits down with Jennifer Sieg to talk about the messy, early days of building a business that now helps millions of people take control of their money. From tech obsession to personal mission, Barney shares why “all founders are wired slightly differently” — and why Cleo was never going to be a typical fintech startup. 🎙️ Listen to the full episode here → https://lnkd.in/eXWJ5S6h Thank you Digital Frontier, Jennifer Sieg, Ben Mills!
Are founders just wired differently? with Barney Hussey-Yeo | Anatomy of a Founder
https://www.youtube.com/
-
🧠💸 “Where did all my money go this month?” 🤔 “How much am I actually spending on takeout?” These are the kinds of questions AI can answer — and honestly, the ones most of us need answered. In a new Business Insider piece, our VP of Tech Sam Taylor breaks down why AI isn’t here to replace your financial advisor, but it is changing how we understand everyday money decisions. Sam makes it clear: AI is best used as a financial mirror, not a crystal ball. It helps you see your spending habits, build better ones, and stay one step ahead — all in real time. And that’s exactly what we’re building at Cleo: AI that’s about showing up with real talk when your paycheck hits and your Uber Eats history is judging you. Read the full piece here: https://lnkd.in/gVFfc_4M
-
Cleo has been named one of the Top 50 UK FinTechs to Work For in 2025 by Welcome to the Jungle UK! Bold hiring, a buzzworthy culture, and ambitious growth? Guilty on all counts. We might be building the world’s first AI financial assistant, but we’re just as proud of the team behind it. A group of humans who are as smart, supportive, and occasionally sassy as Cleo herself.
-
-
Cleo just landed on the 2025 Growth Index — a list of the 100 British companies thriving right now. We’re talking fast growth, bold missions, and building businesses that actually matter. Proud to be in such good company. #GrowthIndex2025
-